With iPhone OS 3.0, Apple has launched several parental control features that allows parents to restrict the types of apps and content that a child can be exposed to.
Combine these features with the Mobicip Safe Browser, and a parent can relax with the assurance that the device is being used appropriately. Apple has recognized that the iPod Touch and iPhone are very popular among children, and also that parents need to have ultimate control on what goes on the device.
I believe Apple did this with some reluctance, since they also want the product to be cool enough for kids. However, from the anecdotal evidence we have seen, in a somewhat strange twist of irony, kids are clamoring for parental control features. Not because they enjoy being restricted, but because that is the only way they can convince the parent to buy the coolest device for them.
Isn't it great if your users are willing to bend that extra inch or foot to get their hands on your product? That is when you know you have a winner on your hands. Beats me how Steve would know this would happen when the product is a proposal on a whiteboard, but I guess there lies the genius of the man.