The knee-jerk reaction to defining the relationship between social media and creativity is to brand social media as being damaging to creativity. This is true when the passive social networking usurps time required for creative pursuits, but social apps when used actively can fuel creativity in ways not possible in the pre-social networking era.
- Information overload interferes with our ability to learn and engage in creative problem-solving.
- Research has shown that subconscious imagination processes contribute to creative thinking.
- Although the human brain has a miraculous capacity for creating new ideas, its ability to forget is no less impressive. A hand-held social app enables recording of the idea whenever it strikes.
- It is no wonder that there has been a Rise of the Creative Class along with social apps, for which, creativity is an intrinsic part of working life.
Eventually, how we use social media directly influences creativity – time management, knowledge, skill and personal motivation are drivers of creativity. The ubiquitious access to ideas and the means to implement them can serve as strong foundations for imagination. Imagination, after all, as Einstein put it, “is more important than knowledge”.
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