"Your Pricing Is As Clear As Mud!"

MOBICIPNEWS on May 25, 2013

Confused dog cartoon"Your pricing is as clear as mud!" said one of our customers not long ago. For a young team that considers the customer to be the ultimate arbiter of truth, it came as a rude shock. 

The Beginning

In early 2009, Mobicip launched the Safe Browser on the iOS App Store as a free app. At the time, most free apps would get downloaded in the thousands per day, and people would write reviews without using the app. Many users recommended that the app not be free. In response, the Safe Browser was priced at $4.99, as a one-time fee per iTunes account.

The Denouement

When Mobicip launched its Premium service in mid-2009, it ran into Apple's headwinds. You see, thePremium upgrade is not really a feature of the Safe Browser app. It gives you access to a web-based dashboard to configure your internet filter settings and monitor browsing history. Since Apple disallows the promotion of non-app features via the App Store, the Premium upgrade was priced separately for purchase on our website. With the launch of a Safe Browser for Android, and a Windows edition, the pricing got muddled further, leading to the scathing feedback quoted above.

The End of The Beginning

It was back to the drawing board at Mobicip. What is the simplest way to price this service? We spoke to a lot of customers. And this is what we came up with.
Safe Browser    :    $4.99   $0.00
Premium          :    $9.99 / device / year
A household today has a mix of gadgets, and Mobicip allows you to create a safe environment across platforms that works anytime, anywhere. You can setup Mobicip on as many or as few of these gadgets as you need. Simple enough? Phew! We hope we got it right this time.

To let us know what you think, please contact support. If you are happy with Mobicip, please leave a quick review in the Apple App Store or Gogle Play store. Your feedback and help is much appreciated!

The Mobicip crew
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Image courtesy of [Grant Cochrane] / FreeDigitalPhotos.net