Moms With Apps recently published an article, titled: "Promo Codes: What are they and how do they work?" that Mobicip CEO and founder, Suren Ramasubbu, gladly contributed to. He is credited in the article and we are happy to feature a section of the article on the blog, please read the rest of the article on Moms With Apps.
"This week we explain promo codes and how they are redeemed in the iTunes App Store. After noticing how many of our Facebook fans are interested in promo codes to trial free apps, it seems necessary to explain what they are and why they are helpful. Special thanks to Suren from Mobicip, Madhavi from MazeArt, Jill from SmartyShortz, Jayne from Let’s Bead Friends, and Julie from Snow Globe Maker for providing content for this post. Readers, please let us know if you have more questions so we can keep the article relevant and useful.
What is a promo code? A promo code is a special code that can be used to download a particular app for free in iTunes. It looks something like this: WJH3KW3A9EFR. Developers receive an allotment of promo codes for every app they launch. They send these codes to bloggers, reporters, and users who are reviewing or testing their products. Codes expire after four weeks from the time they are requested by the developer, so it is important to use them promptly. Also, each promo code is unique and can be used only once.
Why should I care? Promo codes enable you to download an app for free. Most apps are pretty inexpensive, but as your app library grows, having access to a free download can help expand your selection while getting to know new apps and developers."
Please read the rest of the article on Moms With Apps.