Parents’ biggest concern with kids using iPhone or iPod touch is “inappropriate or unsafe content.”

SUREN on August 07, 2009

Jennifer Martinez at GigaOm comments on a study conducted by MTV's Nickelodeon. You can find the original article here, but here is an excerpt. We feel good that we are solving an important problem that parents worry about!

While most kids are using their parents’ iPhones or iPod touches at home, parents are also forking them over while they’re waiting for appointments or sitting in the car. More often than not, kids are using them to play games — a usage for which parents, the study found, are “willing or eager” to pay for. We wonder whether this will cut into the market share of handheld video game devices, such as Nintendo’s DS or Sony’s PSP. More importantly, what’s the appropriate age at which to buy your kids an iPhone or iPod touch of their own? Parents, please weigh in with your thoughts.

Some other interesting facts from the study:

  • A whopping 98 percent of parents find the iPod touch kid-friendly, while 84 percent said the same for the iPhone.

  • Most parents supervise their kids’ use of the iPod touch and iPhone.

  • Parents’ biggest concern with their kids using the iPhone or iPod touch is they may view “inappropriate or unsafe content.”

 Parents, Mobicip has a clean and reliable solution that you should definitely try out.