Get Started

Best Parental Control Solution for Your Family Devices

Start Free Trial

HP Nixes the TouchPad: Why it Actually Makes Sense

SUREN on September 01, 2011

HP made big news for all the wrong reasons last week when it announced the demise of its TouchPad, a credible competitor to the iPad aside from Android-based tablets.

Apart from the abruptness and timing of the announcement, I have little to disagree with the decision itself. For all the people who feel HP made a poor choice, I say look at the numbers. In fact, I would hold HP management accountable for not picking up on this earlier than they actually did.

As early as Dec 2010, Marco Arment, founder of InstaPaper, wrote an ironical commentary on his blog, aptly titled, "There really isn't much of a "tablet" market."

There’s an iPad market, and the iPad could be classified as a tablet, from a hardware-centric viewpoint. But the market for non-iPad tablets is about as big today as it was before the iPad, which isn’t nothing, but it’s close enough to nothing that Apple doesn’t need to worry about it.

It would have been just another funny post by an Apple fanboy had it not been eerily prescient in predicting what was to come.

Much has been written about why HP should have given enough time for the TouchPad to gain traction in the market. But you have to credit HP's leadership for taking a hard-nosed look at the numbers, and making a tough choice.

1. In a report published by Robert W. Baird, a wealth management and analyst company, 95% of people who own or are considering purchasing a tablet want the iPad.

2. A report from Nielsen shows that the iPad owns 82% of the tablet market in the US. I say "owns" and not "has captured" only because it shows no signs of frittering away its dominance.

3. Apple has sold roughly 29 million iPads since launch, while Android-based tablets are estimated at about 1.5 million. The HP TouchPad, 49 days after launch, had sold about 25,000 units, prompting AllThingsD to  label HP's non-starter the "OuchPad".

Even if you ignore the survey results, sales numbers don't lie. The writing, they say, was clearly on the wall. In light of the above, some comments from the punditry on the iPad is worth revisiting (thanks to  APPLInvestors for the iPad Death Watch.)

“Apple iPad - failure, joke or fiasco? Pick one”
Linen DeFiller, MillionFace.com, 27 January 2010

 

“The tablet market has only succeeded as a niche market over the years and it was hoped Apple would dream up some new paradigm to change all that. From what I’ve seen and heard, this won’t be it.”
John C. Dvorak, MarketWatch, 29 January 2010

 

“It’s a nice reader, but there’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it.’”
Bill Gates, Microsoft, 10 February 2010

Recent Blogs

‘Finsta’ Is On The Rise. What Should You Do About It?

Finsta, or Fake Insta, is a fake Instagram account created mostly by teens. It’s not to be confused with a secondary or business Instagram account. Finsta is simply a secret account teens use to share images with a smaller and more tightly knit audience. (If you guessed that you, the parent, would n

How To Kickstart A Digital Plan That Works For Your Family

If you feel that the emotional distance between you and your children is ever growing, then you are not alone. This distance can largely be attributed to how smartphones and social media have taken over our children’s lives. For parents of digital natives, this baffling problem is new and seemingly

8 Educational Websites Your Kids Will Love to Use

In the modern world, internet access is available to billions of people, which also means information on any given topic is available in abundance. But the issue remains: What is the legitimacy of the source that you're gathering information from and how can you be sure you can trust it?With the new

Teen Lingo You Should Know!

The way teenagers communicate seems to be evolving all the time with a slew of new words being added to their vocabulary almost every other day. We know that it might be hard for you, as members of the previous generation, to understand how your children communicate these days. That’s why we have cr

How Apple's AirDrop Feature Can be Misused For Cyber Flashing

Cyber flashing is when an explicit or inappropriate media file is sent to your phone anonymously and without your permission. This is most common with iPhone users, using an application called AirDrop, which allows anyone within 30 feet of them to send images and other media files as long as their A